Oil company crisis

In the aftermath of a long period of cost cutting, the oil companies were left with little choice but to embark on a wave of mergers to rekindle growth aspirations. If these efforts founder, what should the oil companies do next? Should they accept fashionable arguments in favour of deconstruction and break up into focused entities, and would this actually add value? The authors of this book believe not and go on to suggest that companies must revisit the key issues of structure, profitability and growth if they are to differentiate themselves from their competition and maximise their shareholder value.