Forecourts and fuel retailing

Following its acquisition of the retail assets of Murco Petroleum in October 2014, Motor Fuel Group (MFG) is replacing the Murco brand on its company station estate by increasing the number of its BP and JET stations and introducing Texaco, a new fuel brand to the MFG network.

From 1 April 2015, BP fuel supply will commence at 136 stations (previously 49), JET supply at 68 stations (previously 10) and Texaco supply at 78 stations. Station rebranding programmes will commence immediately and are expected to be complete by the end of the second quarter this year.

Jim Mulheran, MFG’s Fuels Director said: ‘These three strong fuel brands... giving us supply, price and image flexibility which means that we can maximise the offer to motorists in each and every location that we operate.’

Jeremy Clarke, MFG’s Managing Director, added: ’This does not mean that the Murco brand will disappear. We now have the opportunity to put more emphasis and time on Murco as an exclusive dealer brand.’ The company currently has more than 200 dealers in its portfolio.

Caption: Crow Orchard forecourt

Source: MFG